Latest Entries
Effects of Hurricane Harvey on Company Ethics
Business Ethics / Corporate Social Responsibility

Effects of Hurricane Harvey on Company Ethics

Many people know that as the transition between seasons (Summer and Fall) begins to occur, hurricanes become more frequent and even more disastrous. In the peak of hurricane season, a category 5 hurricane drastically affected the gulf-region of America. It has been almost two months since Hurricane Harvey hit the Gulf Coast and large parts … Continue reading

Toyota Targets Ethnic Groups with New Advertisements. Will Other Companies Follow?
Advertising / Business Ethics / marketing

Toyota Targets Ethnic Groups with New Advertisements. Will Other Companies Follow?

Toyota recently released four different commercials for their new 2018 Toyota Camry. But these are not your run of the mill advertisements; Toyota tailored each commercial to appeal to several different ethnic groups. The goal was, “to tap into drivers’ emotions and the sensations they will feel when driving the vehicle.” Each commercial was specifically … Continue reading

The Rise of Innovation Hubs on College Campuses
Campus News / Uncategorized

The Rise of Innovation Hubs on College Campuses

Innovation seems to be one of the key buzzwords of the time.  Everyone and everything has to be “innovative” to be worthwhile or successful.  That seems to be the thinking behind a slew of new university innovation hubs, facilities designed to bring students, faculty, and private enterprise together to be “innovative”.  While that does not … Continue reading