As an Advertising Medium, Podcasting is Now a Force to be Reckoned With
Advertising / Marketing / Technology

As an Advertising Medium, Podcasting is Now a Force to be Reckoned With

The internet has continuously introduced new forms of advertising for marketers to familiarize themselves with. Well, the attention of marketers everywhere is now being captured by yet another digital form: the podcast. It’s not exactly a new form; podcasts have been around since the the internet began, and the popularity of the form began rising … Continue reading

The Fiduciary Rule is Necessary to Protect Consumers from Advisor Conflicts of Interest
Business Ethics / Economics / Finance

The Fiduciary Rule is Necessary to Protect Consumers from Advisor Conflicts of Interest

On February 3rd of this year, President Trump ordered the Department of Labor to delay and review the Fiduciary Rule. The regulation, enacted by President Obama last year, was set to go into effect on April 10, 2017, but now faces delay for six months. This delay is being widely interpreted as an attempt by … Continue reading

What Will the Nintendo Switch’s Impact be on the Company’s Financials and Overall Direction?
Marketing / Organizational Strategy / Product Development / Technology

What Will the Nintendo Switch’s Impact be on the Company’s Financials and Overall Direction?

On January 12th, Nintendo unveiled the release details of its new gaming console, the Nintendo Switch. After the unveiling, its stock price fell 5.75% on the Tokyo trading market.  Most analysts don’t believe it differentiates itself enough from its main competitors, Microsoft and Sony. Its just another example of Nintendo’s troubling performance that has followed … Continue reading

Adobe Attempting to Expand its Marketing Cloud by Acquiring TubeMogul
Marketing / Organizational Strategy / Product Development / Technology

Adobe Attempting to Expand its Marketing Cloud by Acquiring TubeMogul

Adobe is a major player in the digital marketing industry, and the $50 billion software giant is now attempting to expand its presence even further. On November 10, 2016 Adobe announced it had agreed to acquire video media-buying service TubeMogul for $540 billion. The agreement states that Adobe will purchase TubeMogul shares for $14 in … Continue reading

How Incentivized Reviews Changed E-Commerce… and Were Then Banned
Business Ethics / Organizational Strategy

How Incentivized Reviews Changed E-Commerce… and Were Then Banned

Amazon has changed the way the world shops, and the way it does business. Okay, I get it, that’s the most obvious statement I’ve ever made on this website. Maybe we should just change my title from president to Captain Obvious. However, it never ceases to amaze me how often Amazon’s presence causes marketplace alteration, … Continue reading

Can the Free Market Beat Rising Drug Prices?
Business Ethics / Economics

Can the Free Market Beat Rising Drug Prices?

Price gouging has been a controversial issue in the pharmaceutical industry lately due to recent acts that have caught the attention of the mainstream media. Last year, the AIDS and cancer treatment drug, Duraprim was raised in price from $13.50 per tablet to $750 per tablet, after Turing Pharmaceuticals – a Martin Shkreli-led company – … Continue reading

Oil Prices Plumetting, and Dragging Stock Markets Along With Them
Economics / Finance / International Business

Oil Prices Plumetting, and Dragging Stock Markets Along With Them

Stock markets around the world have been down dramatically since the start of the New Year, with the Dow dropping over 1,000 points, and other major countries now experiencing corrections and bear markets. This very sharp decline is due, in large part to oil prices, which have been falling sharply since the start of the … Continue reading