Should Businesses Meddle With Politics?
Business Ethics / Marketing / Public Relations

Should Businesses Meddle With Politics?

We all know the old adage, “Don’t talk politics or religion in public.” Why? Comments made in these conversations usually result in heated arguments, hurt feelings, or in this case, a change in your business’ image – either for better or worse. In 2012, Chick-fil-A CEO and devout evangelical Christian, Dan Cathy, made headlines when … Continue reading

The Business of Breast Cancer
Corporate Social Responsibility / Economics / Organizational Strategy

The Business of Breast Cancer

It’s October, and that means that nearly every brand on the market has modified its product line to reflect one of two themes: pumpkin-spice or breast cancer awareness (BCA). Splashes of bright pink can be seen on jewelry, apparel, food products and various other consumer goods. Brands like Clinique, Yoplait and Lokai show their support … Continue reading

Ohio State Buckeyes Cost Furniture Retailer $1.5 million
Entertainment / Organizational Strategy

Ohio State Buckeyes Cost Furniture Retailer $1.5 million

Ohio State’s win in the College Football Playoff (CFP) National Championship last week resulted in one furniture chain’s big loss – a nearly $1.5 million loss to be exact. Ohio-based furnishing store Morris Home will be refunding a total of one and a half million dollars to consumers as a result of an in-store promotion … Continue reading

GoPro or Branding-Pro?
Advertising / Organizational Strategy / Product Development / Technology

GoPro or Branding-Pro?

Stephanie Khodzhayan Usually when a tech company receives widespread acclaim, it is because the brand offers consumers a product of unique capability, exceptional quality or affordable price. The company’s success is a direct result of the product it provides to customers. However, this is not always the case. GoPro, an American corporation specializing in the … Continue reading