Campus Happenings: Projects In Marketing Promotes United Way

united way

Projects in Marketing, a capstone class for Marketing majors, has brought the spirit of the holidays to the University of Pittsburgh. A group of dedicated students applied for Bob Gilbert’s class that is aimed to develop students’ experiences by taking on a semesterlong project. Previous classes were involved in projects for Mazda, the food bank and Citibank. The students that were selected for this semester’s class decided to bring awareness and fundraise for the United Way of Allegheny County. United Way is an organization that collects funds from the community and distributes these funds to programs that are in need of donations throughout Allegheny County. The United Way focuses their attention primarily on programs involving children and youth, senior citizens, people with disabilities, and families in need of financial assistance.

Projects in Marketing have aimed their efforts towards the faculty and staff of the School of Health and Rehab Science and the College of Business Administration. To help keep people aware of the campaign, Projects in Marketing has created a campaign website,, and has a strong presence on social media. They have also hosted a number of events that provided United Way with an outlet to spread the word about their cause and raise funds. One of their biggest events was a Food Truck Mixer outside of Mervis Hall. Faculty and staff from both the School of Health and Rehab Science and the College of Business Administration attended. South Side BBQ and LA Taco had food trucks stationed outside and donated money from each purchase to the United Way. Speakers from United Way attended and presented on the impact that the United Way has on the community and shared their thanks to the students involved.

Projects in Marketing also hosted Reverse-Trick-Or-Treating in Sennott Square and Mervis Hall. Students dressed up as superheroes and spread the word about their campaign and the mission of United Way. They targeted anyone willing to listen, and those who did received candy and a voucher for the LA Taco or South Side BBQ food trucks.

Projects in Marketing recently tabled in Sennott, Mervis, the School of Health and Rehab Science, Forbes Towers, and satellite locations in Bakery Square. Baked goods were sold on these occasions, with all proceeds benefiting programs funded by the United Way.  Their most recent event was the Steelers Raffle, which provided the winner with two tickets to the Steelers vs. Bengals game on December 28th.  All of these proceeds were also donated to the United Way.

This team of dedicated individuals raising awareness for such a great cause is currently in the process of creating a newsletter for the faculty and staff involved in helping making the campaign a success. The class wishes to thank each and every individual who donated and that is helping run the campaign. For anyone interested in donating please visit and follow @katzunitedway and @shrsunitedway on Twitter for updates.

Christina Schmitz


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