As an Advertising Medium, Podcasting is Now a Force to be Reckoned With
Advertising / Marketing / Technology

As an Advertising Medium, Podcasting is Now a Force to be Reckoned With

The internet has continuously introduced new forms of advertising for marketers to familiarize themselves with. Well, the attention of marketers everywhere is now being captured by yet another digital form: the podcast. It’s not exactly a new form; podcasts have been around since the the internet began, and the popularity of the form began rising … Continue reading

NBA Expanding Further into Advertisements on Players’ Jerseys
Advertising / Entertainment / marketing

NBA Expanding Further into Advertisements on Players’ Jerseys

On February 8, the Brooklyn Nets became the fourth NBA team to agree to display advertisements on their jerseys during games. Infor, the software company purchasing the advertisement, agreed to an $8 million dollar annual deal in exchange for a 2.5 inch by 2.5 inch Infor patch to be displayed on the left shoulder of … Continue reading

Potato-tisement Shakes Up the Idea of a Super Bowl Ad
Advertising / Entertainment / Marketing

Potato-tisement Shakes Up the Idea of a Super Bowl Ad

Confused? So was everybody else. During this year’s Super Bowl, the Falcons’ loss of a 25-point lead wasn’t the only surprise. While many ads made a splash, this particular one really had people talking. So the company wasn’t even listed in the ad. And the confusion of the public flooded social media until Cards Against … Continue reading

Facebook’s Newest Problems: Advertising and Fake News
Advertising / Business Ethics / Marketing / Technology

Facebook’s Newest Problems: Advertising and Fake News

You may not have heard of Facebook’s recent advertising blunders, and this is probably because of the nonstop Election 2016 coverage. Since Facebook’s creation in 2004 and rapid growth afterwards, Facebook has rarely encountered major setbacks. In fact, the only significant setback in the social media giant’s history was the doubt it faced in the … Continue reading

Miller’s “Time” Seems to be the Seventies
Advertising / Organizational Strategy / Product Development

Miller’s “Time” Seems to be the Seventies

Anchorman 2 came out December 18, 2013.  The movie served as a platform for numerous endorsements, one of which was for Miller Lite.  Linked with the movie premiere, Miller-Coors, maker of Miller Lite, released throwback cans of Miller Lite.  This campaign was supposed to be short-lived but it was met with such overwhelming success that … Continue reading