NBA Expanding Further into Advertisements on Players’ Jerseys
Advertising / Entertainment / marketing

NBA Expanding Further into Advertisements on Players’ Jerseys

On February 8, the Brooklyn Nets became the fourth NBA team to agree to display advertisements on their jerseys during games. Infor, the software company purchasing the advertisement, agreed to an $8 million dollar annual deal in exchange for a 2.5 inch by 2.5 inch Infor patch to be displayed on the left shoulder of … Continue reading

Potato-tisement Shakes Up the Idea of a Super Bowl Ad
Advertising / Entertainment / Marketing

Potato-tisement Shakes Up the Idea of a Super Bowl Ad

Confused? So was everybody else. During this year’s Super Bowl, the Falcons’ loss of a 25-point lead wasn’t the only surprise. While many ads made a splash, this particular one really had people talking. So the company wasn’t even listed in the ad. And the confusion of the public flooded social media until Cards Against … Continue reading