As an Advertising Medium, Podcasting is Now a Force to be Reckoned With
Advertising / Marketing / Technology

As an Advertising Medium, Podcasting is Now a Force to be Reckoned With

The internet has continuously introduced new forms of advertising for marketers to familiarize themselves with. Well, the attention of marketers everywhere is now being captured by yet another digital form: the podcast. It’s not exactly a new form; podcasts have been around since the the internet began, and the popularity of the form began rising … Continue reading

NBA Expanding Further into Advertisements on Players’ Jerseys
Advertising / Entertainment / marketing

NBA Expanding Further into Advertisements on Players’ Jerseys

On February 8, the Brooklyn Nets became the fourth NBA team to agree to display advertisements on their jerseys during games. Infor, the software company purchasing the advertisement, agreed to an $8 million dollar annual deal in exchange for a 2.5 inch by 2.5 inch Infor patch to be displayed on the left shoulder of … Continue reading

Potato-tisement Shakes Up the Idea of a Super Bowl Ad
Advertising / Entertainment / Marketing

Potato-tisement Shakes Up the Idea of a Super Bowl Ad

Confused? So was everybody else. During this year’s Super Bowl, the Falcons’ loss of a 25-point lead wasn’t the only surprise. While many ads made a splash, this particular one really had people talking. So the company wasn’t even listed in the ad. And the confusion of the public flooded social media until Cards Against … Continue reading

What Will the Nintendo Switch’s Impact be on the Company’s Financials and Overall Direction?
Marketing / Organizational Strategy / Product Development / Technology

What Will the Nintendo Switch’s Impact be on the Company’s Financials and Overall Direction?

On January 12th, Nintendo unveiled the release details of its new gaming console, the Nintendo Switch. After the unveiling, its stock price fell 5.75% on the Tokyo trading market.  Most analysts don’t believe it differentiates itself enough from its main competitors, Microsoft and Sony. Its just another example of Nintendo’s troubling performance that has followed … Continue reading

Should Businesses Meddle With Politics?
Business Ethics / Marketing / Public Relations

Should Businesses Meddle With Politics?

We all know the old adage, “Don’t talk politics or religion in public.” Why? Comments made in these conversations usually result in heated arguments, hurt feelings, or in this case, a change in your business’ image – either for better or worse. In 2012, Chick-fil-A CEO and devout evangelical Christian, Dan Cathy, made headlines when … Continue reading

Adobe Attempting to Expand its Marketing Cloud by Acquiring TubeMogul
Marketing / Organizational Strategy / Product Development / Technology

Adobe Attempting to Expand its Marketing Cloud by Acquiring TubeMogul

Adobe is a major player in the digital marketing industry, and the $50 billion software giant is now attempting to expand its presence even further. On November 10, 2016 Adobe announced it had agreed to acquire video media-buying service TubeMogul for $540 billion. The agreement states that Adobe will purchase TubeMogul shares for $14 in … Continue reading