The Marketing Behind Oscar Campaigns

An Oscar from the Academy of Motion Picture Arts and Sciences is the highest achievement an actor, actress, director etc. can receive during his...

Toyota Targets Ethnic Groups with New Advertisements. Will Other Companies Follow?

Toyota recently released four different commercials for their new 2018 Toyota Camry. But these are not your run of the mill advertisements; Toyota tailored...

As an Advertising Medium, Podcasting is Now a Force to be Reckoned With

The internet has continuously introduced new forms of advertising for marketers to familiarize themselves with. Well, the attention of marketers everywhere is now being...
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Recent News

Podcast Persuasion: Seven Business Podcasts for Professional Development

Since 2013, the number of United States citizens who listen to podcasts has steadily increased from 10% to 17% with at least 44% of...

Dunkin’: Rebanding Into a Beverage-Led Retailer

Coffee, for most people, is the soothing cup of brew that brightens up his or her day. Just from the aroma of the coffee...

The Global Implications of a Rising US Dollar

There are a lot of great things to be said about the United States economy right now. As US markets celebrate their longest ever...

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