The Marketing Behind Oscar Campaigns

An Oscar from the Academy of Motion Picture Arts and Sciences is the highest achievement an actor, actress, director etc. can receive during his...

Toyota Targets Ethnic Groups with New Advertisements. Will Other Companies Follow?

Toyota recently released four different commercials for their new 2018 Toyota Camry. But these are not your run of the mill advertisements; Toyota tailored...

As an Advertising Medium, Podcasting is Now a Force to be Reckoned With

The internet has continuously introduced new forms of advertising for marketers to familiarize themselves with. Well, the attention of marketers everywhere is now being...
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Recent News

Are Companies Doing Enough to Protect Your Information?

Ever since the Digital Revolution began during the mid 1900s, technology has rapidly expanded at a near unforeseeable rate. Computers 50 years ago were...

Canna-business: The Great Marijuana Debate

The stigmatization of marijuana is something almost every American is familiar with and something that has a profound impact, one felt by dozens of...

Podcast Persuasion: Seven Business Podcasts for Professional Development

Since 2013, the number of United States citizens who listen to podcasts has steadily increased from 10% to 17% with at least 44% of...

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