The Decline of African Americans in the MLB

A trip to the baseball park for a Major League Baseball game on a cool October night brings the orthodox features of a baseball...

Should Loyalty Be a Factor in Sports?

Just over seven years ago NBA superstar LeBron James shocked the basketball world on his ESPN special, The Decision, with the now-famous words “I’m...

NBA Expanding Further into Advertisements on Players’ Jerseys

On February 8, the Brooklyn Nets became the fourth NBA team to agree to display advertisements on their jerseys during games. Infor, the software...
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Recent News

The Global Implications of a Rising US Dollar

There are a lot of great things to be said about the United States economy right now. As US markets celebrate their longest ever...

Controversy on the Court: What Will the Tennis World Do Next

On September 8th, Serena Williams faced Naomi Osaka in the US Open Final match when it quickly spun out of her control. Williams became...

A Closer Look Into One of the NHL’s Best Marketing Strategies

If you live in or around Pittsburgh, it’s likely you’ve heard of the Pittsburgh Penguins, but have you ever thought about the marketing strategy...

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