Inside the Search for the New Uber CEO
Economics / Organizational Strategy / Technology

Inside the Search for the New Uber CEO

  On August 28th, Uber announced that their new CEO would be former travel company Expedia’s CEO, Dara Khosrowshahi. This comes after a two and a half month search after Travis Kalanick, the founding CEO, stepped away from normal operations on July 13th. The ridesharing company is the most valuable private company on Earth, worth … Continue reading

Google Expanding its Cloud Platform by Investing in a Pittsburgh Startup
Finance / Technology

Google Expanding its Cloud Platform by Investing in a Pittsburgh Startup

  On March 21, a small Pittsburgh startup made headlines when Google corporate made a surprising investment in it. The storage company, called Avere Systems, announced $14 million funding from both Silicon Valley venture investors and Google. Avere Systems, a Google Cloud partner since 2015, provides storage products to help large businesses utilize the cloud … Continue reading

As an Advertising Medium, Podcasting is Now a Force to be Reckoned With
Advertising / Marketing / Technology

As an Advertising Medium, Podcasting is Now a Force to be Reckoned With

The internet has continuously introduced new forms of advertising for marketers to familiarize themselves with. Well, the attention of marketers everywhere is now being captured by yet another digital form: the podcast. It’s not exactly a new form; podcasts have been around since the the internet began, and the popularity of the form began rising … Continue reading

What Will the Nintendo Switch’s Impact be on the Company’s Financials and Overall Direction?
Marketing / Organizational Strategy / Product Development / Technology

What Will the Nintendo Switch’s Impact be on the Company’s Financials and Overall Direction?

On January 12th, Nintendo unveiled the release details of its new gaming console, the Nintendo Switch. After the unveiling, its stock price fell 5.75% on the Tokyo trading market.  Most analysts don’t believe it differentiates itself enough from its main competitors, Microsoft and Sony. Its just another example of Nintendo’s troubling performance that has followed … Continue reading

Adobe Attempting to Expand its Marketing Cloud by Acquiring TubeMogul
Marketing / Organizational Strategy / Product Development / Technology

Adobe Attempting to Expand its Marketing Cloud by Acquiring TubeMogul

Adobe is a major player in the digital marketing industry, and the $50 billion software giant is now attempting to expand its presence even further. On November 10, 2016 Adobe announced it had agreed to acquire video media-buying service TubeMogul for $540 billion. The agreement states that Adobe will purchase TubeMogul shares for $14 in … Continue reading