Google Expanding its Cloud Platform by Investing in a Pittsburgh Startup
Finance / Technology

Google Expanding its Cloud Platform by Investing in a Pittsburgh Startup

  On March 21, a small Pittsburgh startup made headlines when Google corporate made a surprising investment in it. The storage company, called Avere Systems, announced $14 million funding from both Silicon Valley venture investors and Google. Avere Systems, a Google Cloud partner since 2015, provides storage products to help large businesses utilize the cloud … Continue reading

As an Advertising Medium, Podcasting is Now a Force to be Reckoned With
Advertising / Marketing / Technology

As an Advertising Medium, Podcasting is Now a Force to be Reckoned With

The internet has continuously introduced new forms of advertising for marketers to familiarize themselves with. Well, the attention of marketers everywhere is now being captured by yet another digital form: the podcast. It’s not exactly a new form; podcasts have been around since the the internet began, and the popularity of the form began rising … Continue reading

What Will the Nintendo Switch’s Impact be on the Company’s Financials and Overall Direction?
Marketing / Organizational Strategy / Product Development / Technology

What Will the Nintendo Switch’s Impact be on the Company’s Financials and Overall Direction?

On January 12th, Nintendo unveiled the release details of its new gaming console, the Nintendo Switch. After the unveiling, its stock price fell 5.75% on the Tokyo trading market.  Most analysts don’t believe it differentiates itself enough from its main competitors, Microsoft and Sony. Its just another example of Nintendo’s troubling performance that has followed … Continue reading

Adobe Attempting to Expand its Marketing Cloud by Acquiring TubeMogul
Marketing / Organizational Strategy / Product Development / Technology

Adobe Attempting to Expand its Marketing Cloud by Acquiring TubeMogul

Adobe is a major player in the digital marketing industry, and the $50 billion software giant is now attempting to expand its presence even further. On November 10, 2016 Adobe announced it had agreed to acquire video media-buying service TubeMogul for $540 billion. The agreement states that Adobe will purchase TubeMogul shares for $14 in … Continue reading

Facebook’s Newest Problems: Advertising and Fake News
Advertising / Business Ethics / Marketing / Technology

Facebook’s Newest Problems: Advertising and Fake News

You may not have heard of Facebook’s recent advertising blunders, and this is probably because of the nonstop Election 2016 coverage. Since Facebook’s creation in 2004 and rapid growth afterwards, Facebook has rarely encountered major setbacks. In fact, the only significant setback in the social media giant’s history was the doubt it faced in the … Continue reading

Halting the Hackers – G7 Nations Up The Financial Cyber-Defense Ante
Finance / International Business / Technology

Halting the Hackers – G7 Nations Up The Financial Cyber-Defense Ante

Crime surrounding financial institutions, specifically the theft and robbery of banks and reserves is as old as the establishment of these institutions themselves. Even the earliest banks based in the Roman Empire had to safeguard themselves from external and internal threats to protect and satisfy their customers who entrusted them with their valuables and currency. … Continue reading