Podcast Persuasion: Seven Business Podcasts for Professional Development

Since 2013, the number of United States citizens who listen to podcasts has steadily increased from 10% to 17% with at least 44% of Americans having listened to a podcast at least once in their lives(1). With this increase in podcast listeners, the different categories of podcasts have expanded. You can now find podcasts on topics from news and politics, society and culture, to comedy. Whatever your interests, there seems to be a podcast for you. Podcasts are widely available through the iPhone podcast app, Google podcasts app, and Stitcher (a podcast app available on both iPhone and Android). Due to the vast coverage of topics and availability, podcasts are a great way to continue educating yourself on special interests. The list below gives a brief description of different podcasts that are specific to business.

  1. Women at Work by Harvard Business Review

Women at Work is a podcast that labels itself as “Conversations about the workplace, and women’s place in it.” The hosts discuss topics that specifically affect women, but go more in-depth with the topics by discussing how these issues affect the company culture overall. Special guests are brought in to describe how managers, co-workers, and women themselves are able to address the issues in a professional manner. Episodes have discussed claiming credit for your work to giving and receiving feedback. This podcast brings different perspectives to issues that women face in the workplace.

  1. Dear HBR by Harvard Business Review

Dear HBR is a podcast where episodes are completely based on the listeners. Workplace dilemmas are sent in to the hosts who bring in experts to give advice on how to handle these dilemmas. Dilemmas discussed in past episodes have ranged from working with difficult people to working remotely. Many of the situations are discussed from multiple perspectives within the work place, including employees and employers. Each podcast is about 30 minutes long, giving you practical advice without taking up a lot of your time.

  1. TEDTalks Business by TEDTalks

Don’t have an hour, or even 30 minutes, to dedicate to a podcast? TEDTalks Business is for you then. Learn more about social change, generational differences, or failing mindfully in less than 15 minutes. Each talk is presented by a different person, including Shonda Rhimes, Mohamed Ali, and Elon Musk. TEDTalks Business is a long-running podcast with episodes dating back to 2011, so there are multiple episodes to choose from.

  1. Making Data Simple by IBM Analytics Insights Podcasts

Interested in Big Data, but overwhelmed by all it involves? Making Data Simple is a podcast that is dedicated to breaking down Big Data. Episodes discuss Big Data and how it relates to different areas in the business world. Episodes have included discussing Japanese business culture, data in the retail industry, and data analytics. This podcast is great for everyone, from the people specializing in Big Data to the newcomer who wants to learn more about Big Data.

  1. The THRIVEcast by THRIVEal

THRIVEcast is linked to the THRIVEal network created to engage CPAs through an online community, with occasional real-world networking events. This podcast aids accountants in staying up to date with new information and best practices, as well as occasionally reviewing the history of accounting. Specific topics include learning processes and capacity management, value pricing, and trends to watch out for. Episodes air monthly and are about an hour long.

  1. Nine to Thrive HR by Human Capital Institute

Nine to Thrive HR is a great tool for managers and supervisors to learn new tactics and stay up to date with current events in human resources. However, this podcast is also beneficial for employees to learn more about human resources and gain a better understanding of HR’s role in the organization. Episodes include discussions on performance management, feedback, and diversity and inclusion. Human resources is connected to every individual in the workplace, so learning more about it is great for you and your organization.

  1. Marketing Over Coffee

Marketing Over Coffee covers a wide range of topics related to marketing, including search engine optimization (SEO) and other digital marketing strategies, as well as “old school” marketing strategies (offline marketing). This podcast also keeps its listeners up to speed with current events in marketing and how these events can affect business and strategies. Each episode covers a few topics, helping you to get the most out of your time.

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Knowing that podcasts are available is great, but why spend your time listening to a podcast? Many podcasts typically run an hour or less, which is a great way to productively spend your commute, whether that be driving to work or walking to class. Many people strive to continue growing in their field but have little time to devote to additional reading or research. Listening to a podcast is a great way to jumpstart or continue your professional development when you aren’t able to dedicate time to reading. Listening to podcasts is also a great way to stay informed about the business community in general, which can help during networking opportunities by showcasing your ability to understand multiple facets of the business world.

References

  1. http://www.journalism.org/fact-sheet/audio-and-podcasting/

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